The Most Important Limits in Website Response Times

The Most Important Limits in Website Response Times

In order to truly enhance your overall website visibility within search engine results and visitors, you must ensure your website is optimized for speed and performance. Did you know that the overall response time and performance of your website plays a direct role in how search engines rank your website for your specific keywords? In our current digital landscape, modern visitors demand stability and speed. Should your website take too long to load, even by only one second, a significant number of visitors will exit your site without a second thought.

Therefore, if you wish to cultivate a website that not only ranks well among search engines, but also one capable of satisfying the performance requirements of visitors, you must isolate your focus on improving your website response times. The most effective way to accomplish this goal is to fully understand the most important limits when it comes to response and loading times. After gaining this knowledge, you can fine-tune the speed and overall functionality of your site.

The Three General Response Time Limits

Although our industry is enhancing its ability to produce high-performance websites, the following is considered the absolute maximums when it comes to your website response time:

1.) 0.1 Seconds – When you have a system that reacts within this time limit, users feel as if the website is instantaneously responding. Although there are many elements that are almost impossible to react within this speed, should you accomplish this goal, you’ll find your visitor loyalty and engagement will significantly increase.

2.) 1.0 Seconds – Generally speaking, this is about as fast as a standard user thinks. Although they will notice the slight delay, the duration of this delay is insignificant. While a response time within this duration doesn’t sway users away from your website, the user will feel as if they’ve lost the sensation of working directly with the data. For the majority of websites, you should strive to gain a response time as close to this limit. When accomplished, you’ll notice your visitor engagement will increase.

3.) 10 Seconds – This is the absolute limit when it comes to maintaining user’s attention. Of course, as users begin to experience faster response times on multiple platforms, they will begin to demand and expect a much faster response time, which is generally half of this upper limit. Should you keep a response time around 10 seconds, you’ll notice many visitors will exit your site and continue their search for a faster performing website. If you cannot decrease your website response time, you should strive to provide feedback regarding the process time. A small indicator regarding the processing time will keep users engaged and will reduce the likelihood of a user exiting out of your website.

The Benefits of Container Style Website Design

The Benefits of Container Style Website Design

Throughout the past several years, it seems trends and visitor expectations within website design is constantly shifting. In fact, these changes in industry trends tends to happen every year. Perhaps the biggest change to hit the design industry is the usage of mobile devices to access websites. Starting in 2014, the use of mobile websites finally exceeded desktop access. Because of this, the use of responsible design cultivated to provide mobile users an exceptional experience is practically mandatory to remain current. The results of these changes is a simplified user interface, which generally utilized container style cards to highlight products and specific information.

Container-Style Design – A Definition

In order to fully understand this alteration within the design industry, you must first understand what a container-style design actually is.

In the most fundamental sense, container-style cards are just that – small containers that hold a specific amount of highly-focused information within them. Every card represents a unique thought. This type of design can hold literally every type of content; ranging from text, visuals to videos. While the information within each container card differs, they all work together under an umbrella theme.

Many designers call this form of design the container model, and it’s being celebrated by both big and small companies as providing a clean, instantly comprehensible engagement regardless of how a visitor is accessing your website. This benefits user engagement as it allows visitors to quickly scan your website and easily locate the information they are in search for. Because many users utilize a touchscreen interface, the container model theme is ideal as it can be easily navigated within this advanced-style engagement.

The versatility of container-style cards has many experts within this industry proclaiming it the future of website design and digital interactions. Because container cards feature outstanding responsiveness, calling upon this design trend is almost mandatory for many businesses. As these cards are built in frameworks, which can expand and contract as needed, the grids automatically restructure themselves based upon the device visitors use. Due to the mass amount of variation in how visitors will engage with your site, building a framework-centric website is almost a requirement to retain engagement and ensure every visitor experiences the same level of interactivity and simplicity.

As with many web design elements, the future of container-style cards is rapidly evolving. As the technology available to the majority of Internet users evolves and devices are capable of supporting advanced website performance, the structure and layout of container cards will also evolve. This is absolutely a website design method that is worth investigating and testing on your various platforms.

The Most Common Mistakes in Website Management

The Most Common Mistakes in Website Management

Managing a website – regardless of its size and scope – can be a difficult and challenging task. The difficulty only increases as your digital enterprise evolves and strengthens within the views of your target demographic. There are several universal mistakes many Web administrators encounter throughout their career. While some of these mistakes are relatively small in terms of the effect they have on user experiences and website performance, others can prove to be truly detrimental to your website progress.

The Three Levels of Website Development

Although your website can feature unique and intensive elements, all digital enterprises can be broken down into three levels. It’s important to hold a solid understanding of each level to avoid the most common mistakes. These include: Website Management, Interaction Design and Content Design.

The first of these levels – Website Management – primarily involves those behind the scenes. The majority of users don’t care, or notice, how a website is managed until the lack of management begins to negatively effect the following two levels. Interaction Design, which is how your actual website is designed (including navigation and specific pages) is invaluable as this determines how visitors interact with the next level. Content Design is the heart and soul of any digital enterprise. The majority of users only care about content and how your message is delivered.

The Most Common Web Management Mistakes

Now that we’ve briefly discussed the three levels of website management, let’s take a moment to delve into the most common mistakes performed by website management:

#1 – Not Understanding Why

This is probably the biggest problem experienced by the majority of website administrators and managers. Do you actually know the purpose, goals and achievements you wish your website to accomplish? Of course, the surface-level answers may include promoting your business, increasing sales or expanding the reach of your business. However, these are not full answers, they are only the tip of the iceberg. In order to create a full-functioning website, you must actively seek out deep answers as to why you have a website and what you wish to accomplish beyond surface goals.

#2 – Designing for Wrong Audience

Perhaps the greatest mistake many established businesses engage with is designing the website for business owners, not for their customers. The biggest mistake you can make is designing your homepage with information that should rather be in the “About Us” page. Your homepage isn’t to showcase the importance of your company and to fluff up the CEO and other executives. Never build a website to stroke the egos of executives. Build your website to satisfy your customers, which may not really care who your VP of Development is.

The Dimensions of Website Tone and Voice

The Dimensions of Website Tone and Voice

There are obviously many elements that go into cultivating a thorough and unique website. Many of these elements actually determine the level of success you’ll experience. While there are many elements you shouldn’t do, there are far more elements you should focus on perfecting. Perhaps the most important of these is fully understanding the tone and voice communicated throughout your website. Although this is a topic thick with opinions and advice, the most effective way to fully understand and cultivate an effective tone and voice is by understanding its four primary dimensions: enthusiasm, humor, respect and formality.

Isolating Your Tone and Voice

It should come as no surprise that the purpose and overall goal of your website will determine the overarching tone and voice found throughout your website. For example, if you run a consulting firm and wish to attract higher quality customers, you should primarily focus on formality and respect. Of course, you can sprinkle in humor and enthusiasm as you see fit, your target demographic is likely not looking for a side-busting joke or a video about cats.

Perhaps one of the most effective ways to isolate your unique tone and voice is by reviewing your high-performing competitors who target your ideal demographic. You should never copy their tone and voice, but you should utilize this information as a general guide of what your customers/visitors are attracted to. Once you’ve isolated this information you can begin the long process of fine-tuning your unique voice.

Utilizing Power Words

Many website administrators and designers have a love/hate relationship with industry-specific power words. While the use of certain words can guarantee a lack of interest and user engagement, if you fail to incorporate certain keywords then you may not attract the type of visitor you desire. Therefore, you must masterfully incorporate power words that are hyper-specific to your business and industry without going overboard. How can you call upon the feeling and power of these words without falling into a stereotypical format?

An Extension of Your Brand

The tone and voice of your website, which doesn’t solely include text but also visuals and overall design elements, is a direct extension of your brand. Unlike face-to-face interactions with customers, where you have a chance to extend your brand through customized conversations, your digital interface is your only chance to accomplish this goal. Therefore, it’s beyond important that you call upon three elements: Brand Personality, Industry-Specific Keywords and Appropriate Tone/Voice. This can take a lot of time to fine-tune; however, when done correctly, you’ll swiftly see user engagement (and subsequent sales) will skyrocket.