Throughout the past several years, it seems trends and visitor expectations within website design is constantly shifting. In fact, these changes in industry trends tends to happen every year. Perhaps the biggest change to hit the design industry is the usage of mobile devices to access websites. Starting in 2014, the use of mobile websites finally exceeded desktop access. Because of this, the use of responsible design cultivated to provide mobile users an exceptional experience is practically mandatory to remain current. The results of these changes is a simplified user interface, which generally utilized container style cards to highlight products and specific information.
Container-Style Design – A Definition
In order to fully understand this alteration within the design industry, you must first understand what a container-style design actually is.
In the most fundamental sense, container-style cards are just that – small containers that hold a specific amount of highly-focused information within them. Every card represents a unique thought. This type of design can hold literally every type of content; ranging from text, visuals to videos. While the information within each container card differs, they all work together under an umbrella theme.
Many designers call this form of design the container model, and it’s being celebrated by both big and small companies as providing a clean, instantly comprehensible engagement regardless of how a visitor is accessing your website. This benefits user engagement as it allows visitors to quickly scan your website and easily locate the information they are in search for. Because many users utilize a touchscreen interface, the container model theme is ideal as it can be easily navigated within this advanced-style engagement.
The versatility of container-style cards has many experts within this industry proclaiming it the future of website design and digital interactions. Because container cards feature outstanding responsiveness, calling upon this design trend is almost mandatory for many businesses. As these cards are built in frameworks, which can expand and contract as needed, the grids automatically restructure themselves based upon the device visitors use. Due to the mass amount of variation in how visitors will engage with your site, building a framework-centric website is almost a requirement to retain engagement and ensure every visitor experiences the same level of interactivity and simplicity.
As with many web design elements, the future of container-style cards is rapidly evolving. As the technology available to the majority of Internet users evolves and devices are capable of supporting advanced website performance, the structure and layout of container cards will also evolve. This is absolutely a website design method that is worth investigating and testing on your various platforms.