Managing a website – regardless of its size and scope – can be a difficult and challenging task. The difficulty only increases as your digital enterprise evolves and strengthens within the views of your target demographic. There are several universal mistakes many Web administrators encounter throughout their career. While some of these mistakes are relatively small in terms of the effect they have on user experiences and website performance, others can prove to be truly detrimental to your website progress.
The Three Levels of Website Development
Although your website can feature unique and intensive elements, all digital enterprises can be broken down into three levels. It’s important to hold a solid understanding of each level to avoid the most common mistakes. These include: Website Management, Interaction Design and Content Design.
The first of these levels – Website Management – primarily involves those behind the scenes. The majority of users don’t care, or notice, how a website is managed until the lack of management begins to negatively effect the following two levels. Interaction Design, which is how your actual website is designed (including navigation and specific pages) is invaluable as this determines how visitors interact with the next level. Content Design is the heart and soul of any digital enterprise. The majority of users only care about content and how your message is delivered.
The Most Common Web Management Mistakes
Now that we’ve briefly discussed the three levels of website management, let’s take a moment to delve into the most common mistakes performed by website management:
#1 – Not Understanding Why
This is probably the biggest problem experienced by the majority of website administrators and managers. Do you actually know the purpose, goals and achievements you wish your website to accomplish? Of course, the surface-level answers may include promoting your business, increasing sales or expanding the reach of your business. However, these are not full answers, they are only the tip of the iceberg. In order to create a full-functioning website, you must actively seek out deep answers as to why you have a website and what you wish to accomplish beyond surface goals.
#2 – Designing for Wrong Audience
Perhaps the greatest mistake many established businesses engage with is designing the website for business owners, not for their customers. The biggest mistake you can make is designing your homepage with information that should rather be in the “About Us” page. Your homepage isn’t to showcase the importance of your company and to fluff up the CEO and other executives. Never build a website to stroke the egos of executives. Build your website to satisfy your customers, which may not really care who your VP of Development is.