In order to truly enhance your overall website visibility within search engine results and visitors, you must ensure your website is optimized for speed and performance. Did you know that the overall response time and performance of your website plays a direct role in how search engines rank your website for your specific keywords? In our current digital landscape, modern visitors demand stability and speed. Should your website take too long to load, even by only one second, a significant number of visitors will exit your site without a second thought.
Therefore, if you wish to cultivate a website that not only ranks well among search engines, but also one capable of satisfying the performance requirements of visitors, you must isolate your focus on improving your website response times. The most effective way to accomplish this goal is to fully understand the most important limits when it comes to response and loading times. After gaining this knowledge, you can fine-tune the speed and overall functionality of your site.
The Three General Response Time Limits
Although our industry is enhancing its ability to produce high-performance websites, the following is considered the absolute maximums when it comes to your website response time:
1.) 0.1 Seconds – When you have a system that reacts within this time limit, users feel as if the website is instantaneously responding. Although there are many elements that are almost impossible to react within this speed, should you accomplish this goal, you’ll find your visitor loyalty and engagement will significantly increase.
2.) 1.0 Seconds – Generally speaking, this is about as fast as a standard user thinks. Although they will notice the slight delay, the duration of this delay is insignificant. While a response time within this duration doesn’t sway users away from your website, the user will feel as if they’ve lost the sensation of working directly with the data. For the majority of websites, you should strive to gain a response time as close to this limit. When accomplished, you’ll notice your visitor engagement will increase.
3.) 10 Seconds – This is the absolute limit when it comes to maintaining user’s attention. Of course, as users begin to experience faster response times on multiple platforms, they will begin to demand and expect a much faster response time, which is generally half of this upper limit. Should you keep a response time around 10 seconds, you’ll notice many visitors will exit your site and continue their search for a faster performing website. If you cannot decrease your website response time, you should strive to provide feedback regarding the process time. A small indicator regarding the processing time will keep users engaged and will reduce the likelihood of a user exiting out of your website.